When Chipotle announced they were not extending paid sick days to hourly employees last year, there were some who suggested that they might pay a price in food safety. As they post big losses following a series of disease outbreaks, that strategy does indeed look penny wise and pound foolish.
As appealing as calls for more home cooking are, more nutritious, better convenience foods point to the straightest line to improving the American diet.
What does improving our diet look like for the consumer who doesn’t want to eat like their great grandparents and how can technology and the food industry develop more sustainable, more nutritious foods for the contemporary eater? We need better convenience food.